In the mid-70s, JUMP shoes were introduced to the Asian youth market to satisfy the demand for affordable fashion. While young people had become enthralled with American fashion, few of them could actually afford to own it. With its success in Asia, JUMP shoes began to expand internationally to over 30 countries, selling at leading European and South American retailers. Today, JUMP’s original commitment to fashionable shoes for the people lives on in a fresh collection designed to meet the lifestyle of the global consumer aspiring for opportunity and success.