JNCO, pronounced "Jenco", is a Los Angeles, California based clothing company specializing in boys and men's jeans. Founded in 1985 by Milo and Jacques Revah, JNCO is an acronym, short for: "Judge None, Choose One". The brand gained recognition in the early 1990s with its boys ultra-wide straight legged denim jeans featuring elaborate pocket logos and a unique street look. This street look was popularized throughout the 90s starting in Los Angeles and working its way nation-wide. Unlike similar California based apparel manufacturers, JNCO manufactured most of its products in the United States, mainly at S.M.J. American Manufacturing Co., a 200,000-square-foot (19,000 m2) operation also owned by Milo and Jacques Revah. Since 1991, JNCO has delivered the hippest denim jeans and phat styles to satisfy the demands of even the most hardcore hip-hop, skater, and other music oriented sub-cultures.