Chooka was born from the idea that utility can be beautiful. It started simply, with bright colors and polka dots and moved quickly into everything from tattoos to leopard prints. The rubber boot changed from a muddy trudging wellie to a blank canvas, capable of displaying tremendous works of art. Now establishing itself as number one in fashion rain gear, Chooka has come a long way. With new and innovative silhouettes and fresh and young designs, Chooka is growing and reinventing the rain boot every season. It has proved that utility can be beautiful, unique and stylish. The Chooka collection features everything from prim and proper plaid to edgy and free graffiti designs. No matter the style, each and every Chooka is drenched in fashion. Not everyone will think every Chooka is beautiful, but isn’t that the point of fashion?