Inspired by their love of shopping, Pamela Skaist-Levy and Gela Taylor founded Juicy Couture, a brand set on fostering a belief in fairytales and knights in shining armor. In short: Juicy allows girls to be girly. Cheeky slogans, curvy lines and lots of girly details define Gela Nash-Taylor and Pamela Skaist-Levy's much-adored brand. Originally aimed at fashion-loving women, the collection has expanded.